FoxFlow for Christian schools

An admissions inquiry has a short half-life. A family looking at schools is looking at three or four, and the one that replies first gets a real advantage — not because they're better, but because they were there when the family was thinking about it.

The gap FoxFlow fills

Your ads work. Your website form works. What usually breaks is the middle: inquiries arrive in an inbox, someone means to respond, and the response happens two days later, in an email that gets filtered.

A text the same afternoon changes the whole exchange.

Notice what it doesn't do: no PDF, no link to a portal, no "please complete the enquiry form." Earn the reply first.

What it looks like set up

One flow per thing you're following up on. Most schools want two or three:

Inquiry  →  Texted  →  Tour booked  →  Toured  →  Applied

Set Applied as your conversion step, and let tours be a stage rather than the finish line. That way your board tells you where families stall — and it's usually between Toured and Applied, which is useful to know.

Feeding it

Where inquiries come from, and how each connects:

Meta leads arrive within seconds of submission, which is the whole reason same-day follow-up is possible during a campaign.

Current families are not new inquiries

The most visible mistake in school follow-up is sending "thanks for your interest in our school" to a family with two children already enrolled.

Three things stop it:

1. Duplicate detection, on by default — anyone already in your system gets paused rather than sequenced.
2. Blackbaud tagging families who are already constituents, so a sibling enquiry arrives already labelled.
3. A tag rule that pauses automation, or moves them into a sibling-enquiry step with a script that sounds like you know them.

Where Blackbaud fits

FoxFlow only reads from Blackbaud. It looks families up, and tags them inside FoxFlow based on what it finds — including their constituent codes. Nothing is written back.

Blackbaud stays your system of record. FoxFlow is the part that happens before a family is a record at all.

Who answers

Admissions follow-up usually belongs to one person, and single-user assignment is right for that — the same coordinator through the whole process, and their name in every text.

If you split by grade level or campus, either use round robin or give each coordinator their own flow. Separate flows are usually clearer.

Turn on assignee alerts so when a family replies, the coordinator gets a text about it. A family answering a question about a tour deserves a response in minutes.

The follow-up that wins enrollments

Almost nobody sends a second message, and the second message is where the enrollments are.

Hi {first_name}, just checking this didn't get buried — still happy to find a time
that works for a tour if you're interested.

Set auto-advance to move unreplied leads after two days with the condition only if no reply. Families mid-conversation are left alone; everyone else gets one more nudge without anyone remembering.

Then stop. Three touches is plenty.

The re-engagement nobody runs

The most valuable list you own is families who toured and didn't apply.

Tag them toured-no-app. Next admissions season, re-engage that tag into a flow with a script about places for the coming year. They've seen your school, they liked it enough to visit, and something got in the way. That's a warmer lead than any ad will produce.

Start here

Build your first flow takes about ten minutes. Free covers 10 leads per flow — enough to run one campaign and see whether same-day texting changes your response rate.