What is FoxFlow?

FoxFlow does one job: it takes the people who raised their hand — a connect card, a Facebook Lead Ad, a form on your website — and makes sure a real person texts them back before they forget they reached out.

That's it. It is not a full CRM, and it is not trying to become one.

The shape of it

Every lead lands on a board. The board has columns, and each column can carry a text message you've written ahead of time. When you move someone into a column, the message for that column is the one you send.

Form or ad  →  New lead  →  Texted  →  Replied  →  Visiting / Booked

Three things make that loop work:

• A flow. One board, with your own columns and your own scripts. Most teams run one flow per thing they're following up on.
• Steps. The columns on that board. Each one can hold a script.
• Scripts. The text you send at that step, with {first_name} and friends filled in automatically.

What FoxFlow is not

Being honest about this saves you time:

• Not a full CRM — no deals, quotes, or invoices.
• Not an email marketing tool — no campaigns or newsletters. It hands contacts to Mailchimp if that's where your email lives.
• Not a church management system — Planning Center stays your database. FoxFlow is the follow-up that happens before Tuesday.
• Not a group chat or a shared inbox for everything. It's one-to-one text follow-up on leads.

Where the leads come from

You don't type leads in by hand, though you can. They arrive from:

• Facebook and Instagram Lead Ads
• FlowForm, the free form builder we run at flowform.to
• A hosted form you can link or embed
• A CSV import, when you're moving off a spreadsheet

Who it's built for

The three groups we design for, and the thing each one is usually chasing:

If one of those is you, start with the guide written for your world: churches, Christian schools, or small business.