FoxFlow for small business

You're paying for leads. The only question that matters is whether they get a reply fast enough to be worth it.

Most small businesses lose leads to a boring problem: the lead arrives while you're on a job, and by the time you see it, three hours have passed and they've called someone else.

Speed is the whole game

A lead that gets a text in five minutes and a lead that gets one tomorrow are not the same lead. The second one has already talked to a competitor.

That's not a nicety. It's the difference between converting the leads you already pay for and wondering why Facebook ads "don't work."

What it looks like set up

One flow, five columns:

New lead  →  Texted  →  Replied  →  Quoted  →  Won

Won is your conversion step. Turn on auto-archive so won jobs clear off after a week and your board only shows open work.

Add stale auto-archive to your Texted column at 30 days. Leads that never answered stop cluttering the view without you deleting anything.

Getting leads in

Facebook and Instagram Lead Ads is the main one. Connect your Page once, pick which form feeds this flow, and leads arrive within seconds of being submitted.

Also worth having:

Automatic texting, properly

This is what you're really here for. Two switches have to be on — the flow's master switch and the step's — and there are sensible guardrails: a sending window so nothing goes out at 3am, and daily caps so your number doesn't start looking like spam.

Read auto-send before you turn it on. The important thing to know up front: enabling it never texts the leads already on your board, only new arrivals. So you can't accidentally message everyone from last spring.

The follow-up that pays for the subscription

One message is the amateur version. Two is where the money is.

Hi {first_name}, just making sure this didn't get lost — still happy to help if
you're still looking.

Set auto-advance on your Texted column to move unreplied leads after two days, with the condition only if no reply. Anyone mid-conversation with you is left alone. Everyone else gets one more shot.

Two automated touches, then a human decides. Three is fine. Five makes you the number people block.

Who answers

If it's just you, assignment is simple — everything to you, and your name in every text.

Two or more people answering? Use round robin so leads deal out evenly, and turn on assignee alerts so whoever owns a lead gets a text when it replies. Speed beats continuity when someone's shopping around.

Your own number matters

FoxFlow Messaging sends from a local number that belongs to you — no shortcode, no "do not reply." You pick the area code when your account is set up, and the FoxFlow team turns it on after you upgrade. See Phone numbers.

The customer gets a text they can reply to and call back. When they need you again next year, you're already in their messages.

What FoxFlow is not

Being straight about this saves you time. It isn't a CRM — no deals, quotes or invoices. It isn't scheduling, and it isn't email marketing.

It does one job: leads in, followed up by text, on a board that tells you who still needs a reply. If you need the rest, keep what you already use, or push leads out with a webhook or ClickUp.

Does the maths work?

Pro is $79–99 a month. If your average job is worth more than that, you need one extra job a month for it to pay — and same-day texting on leads you already bought usually finds more than one.

If you're getting fewer than ten leads a month and keeping up by hand, stay on Free. The value in Pro is volume you can't personally keep up with.

Start here

Build your first flow — ten minutes, and you'll have texted yourself a test lead end to end.