Billing and plans
What Free includes, what Pro costs, and how to upgrade or manage your subscription.
Billing sits at the organisation level — one plan covers all your flows and everyone on your team. Organization Settings → Billing.
Free
Free is a real plan, not a trial. You get the whole board: flows, steps, scripts, assignment, Facebook Lead Ads, forms, contacts and manual texting.
The limit is 10 leads per flow.
Past that, new leads are held rather than shown on the board. They aren't deleted — upgrading brings them into view. And because it's per flow, not per organisation, a second flow gets its own 10.
Pro
| Billing | Price |
|---|---|
| Monthly | $99 / month |
| Annual | $948 / year — works out at $79/month, about 20% less |
Pro removes the lead limit and unlocks automatic texting and every integration. The full breakdown is on Plan comparison.
The short version of what you're buying: FoxFlow Messaging. Free lets you text people one at a time by hand. Pro means the first message goes out on its own, at a sensible hour, from a number that belongs to your organisation. One line is included; extra numbers are $45 a month plus a one-time setup fee — see Phone numbers.
Upgrading
Upgrade Plan on the Billing tab takes you through Stripe checkout. You'll choose monthly or annual — annual is preselected.
Once you're subscribed, a Manage Billing button opens the Stripe portal for payment methods, invoices and cancelling.
Set a Billing Email on the General tab so invoices go to a shared address rather than one person's inbox.
Complimentary access
Some organisations have Pro granted directly rather than through Stripe — a partnership, a launch arrangement, a non-profit case. Those show a Complimentary badge and behave identically to a paid Pro plan. There's nothing to pay and nothing to manage.
Unlimited
You may see an Unlimited plan mentioned. It's a legacy tier that's no longer sold. If you're on it, everything keeps working. If you're not, Pro is the plan.
Who can change it
Org owners and admins. Members can see the tab but not act on it. See Members and roles.
Is it worth it?
The honest test is arithmetic, not features. Pro is $79–99 a month. Work out what one additional person is worth to you:
If you're texting fewer than ten people a month, stay on Free. The value in Pro is volume you can't keep up with by hand.
Next: Plan comparison.