Mailchimp
Send your FoxFlow contacts and their tags into a Mailchimp audience so your email list keeps itself current.
If your email lives in Mailchimp, this stops your list going stale. Contacts you gather through follow-up land in your audience, tags and all.
What it does
One-way, FoxFlow → Mailchimp. Your contacts are added or updated in one audience you choose, along with their tags.
Because tags come across, you can segment in Mailchimp on how you met somebody — everyone
tagged connect-card, everyone tagged toured, everyone tagged customer.
Connecting
- Organization Settings → Integrations → Mailchimp, and sign in with Mailchimp.
- Choose an audience. FoxFlow lists your audiences and you pick one. Selecting it also runs an initial sync of your existing contacts.
FoxFlow syncs to one audience. If you keep several, pick the one you actually mail.
What syncs, and when
Contacts sync when they're created or updated. So the moment a lead is saved as a contact — by contact settings on entry or on conversion — they're on their way to Mailchimp.
Set your field mapping up first. Mailchimp will happily store a first name of "Sarah Jones (via Facebook)" if that's what FoxFlow thinks the first name is.
It doesn't delete
Deleting a contact in FoxFlow does not remove them from your Mailchimp audience.
That's intentional. Mailchimp is where consent and unsubscribe status live, and quietly deleting subscribers because a record changed in another system would be the wrong behaviour. Manage removals and unsubscribes in Mailchimp.
Worth knowing
Troubleshooting
Nothing is syncing. Check whether the tab says Finish setup — you probably haven't selected an audience.
Some contacts sync, others don't. The ones that don't have no email address.
Names look wrong in Mailchimp. Fix your field mapping, then update the contacts to re-sync.
Reconnect needed. The Mailchimp authorisation expired. Reconnect and syncing resumes.
What it won't do
- It won't send email. That's still Mailchimp's job.
- It won't pull Mailchimp subscribers into FoxFlow.
- It won't sync contacts without an email address.
- It won't remove or unsubscribe anybody.