Plan comparison
Exactly which features are on Free and which need Pro, with no marketing vagueness.
Feature by feature, with no hedging.
The board
| Feature | Free | Pro |
|---|---|---|
| Flows, steps and scripts | Yes | Yes |
| Kanban board with drag and drop | Yes | Yes |
| Leads visible per flow | 10 | Unlimited |
| Team members and invites | Yes | Yes |
| Assignment and round robin | Yes | Yes |
| Tags and automations | Yes | Yes |
| Contacts database | Yes | Yes |
| Manual calling and texting | Yes | Yes |
| Comments on leads | Yes | Yes |
| Reply notifications | Yes | Yes |
| Analytics | — | Pro |
Getting leads in
Every lead source works on Free. This is deliberate — you shouldn't have to pay to find out whether leads arrive.
| Source | Free | Pro |
|---|---|---|
| Facebook and Instagram Lead Ads | Yes | Yes |
| FlowForm form | Yes | Yes |
| Hosted public form | Yes | Yes |
| CSV import | Yes | Yes |
| Adding leads by hand | Yes | Yes |
| FlowForm secure mode | — | Pro |
| FlowForm file uploads | — | Pro |
Texting
This is the real dividing line.
| Feature | Free | Pro |
|---|---|---|
| Texting by hand from your phone | Yes | Yes |
| FoxFlow Messaging | — | Pro |
| First phone number | — | Included with Pro |
| Extra phone numbers | — | $45 / month + setup fee |
| Auto-send scripts | — | Pro |
| Auto-advance timers | — | Pro |
| Sending window | — | Pro |
| Assignee SMS alerts | — | Pro |
On Free, FoxFlow prepares the message and you press send. On Pro, it sends.
Pushing leads out
Every outbound integration is Pro.
| Integration | Free | Pro |
|---|---|---|
| Planning Center | — | Pro |
| Mailchimp | — | Pro |
| Blackbaud | — | Pro |
| ClickUp | — | Pro |
| Webhooks | — | Pro |
Price
| Free | Pro monthly | Pro annual | |
|---|---|---|---|
| Cost | $0 | $99 / month | $948 / year ($79/month) |
Annual saves about 20%.
What to do about it
Stay on Free if you're testing whether follow-up changes anything, you handle fewer than ten leads per flow at a time, or one person texts everyone by hand and keeps up fine.
Move to Pro when you're hitting the 10-lead ceiling, leads arrive faster than anyone can text them, you want the first message to go out the same day without depending on someone remembering, or your people data needs to reach Planning Center, Mailchimp or Blackbaud.
See Billing and plans to upgrade.
Common questions
- What is the Free plan limit?
- Ten leads per flow. It is per flow, not per organisation, so a second flow gets its own ten. Leads beyond the limit are held rather than deleted, and upgrading reveals them.
- Do I need Pro to use Facebook Lead Ads?
- No. Connecting a Facebook Page and receiving Lead Ads works on Free, as does the FlowForm form and the hosted public form.
- What is the single biggest difference between Free and Pro?
- Automatic texting. On Free you text people one at a time by hand from your own phone. Pro adds FoxFlow Messaging, which sends the message for you from a number that belongs to your organisation.